Career Opportunities

Business Management

For those trained in business management areas, many opportunities exist in private industry, government, and entrepreneurship fields. Possible occupational areas may include: human resource supervision, industrial management, communications, marketing, and international business.

Marketing & International Business

For those trained in international business, many opportunities exist in private industry, government, and entrepreneurship fields. Possible occupational areas may include shipping departments of large and small corporations, freight forwarding, import/export, international sales, foreign relations, communications, or government trade offices.

For those trained in marketing, career opportunities are available in advertising, brand and product management, customer affairs, industrial marketing, international marketing, marketing management science and systems analysis, marketing research, new product planning, marketing logistics (physical distribution), public relations, purchasing, retailing management, Internet marketing, and sales and sales management.

Job Outlook

In international business, job demand is high, particularly in metropolitan areas; and the employment outlook is excellent. Those trained in international business with fluency in one or more foreign languages may enter the fast-growing areas of international business management, marketing, finance, import/export, or government services.

Almost a third of all Americans are employed in marketing-related positions. From large corporations to small companies, both in manufacturing and service areas, firms rely on marketers. There is also a growing trend to use marketing in nonprofit organizations, such as colleges, libraries, and hospitals.