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CASE STUDY - A HOUSE OF CARDS

Credit card debt has increased twenty-two and a half billion dollars in the last six months. During that period of time the share of credit card holders with incomes less than twenty-five thousand dollars a year has increased from twenty-two to twenty-eight percent. It appears that poorer riskier borrowers including college students are more vulnerable to the blitz of credit card offers sent through the mail.

  1. Should credit card companies target less financially literate customers?